UX/UI & Product

Designer

I design intuitive digital products that simplify complexity and elevate user experiences.

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HEY THERE!

I’m Kelly Johnson

I’m a UX/UI Product Designer with 12 years of experience creating intuitive digital products for web, mobile, and enterprise platforms. With a BFA in Graphic Design from Norfolk State University and a Certificate in Web Application Development from Boston University, I combine creativity with technical expertise to design user-centered, scalable solutions. Skilled in Figma, Sketch, Adobe Creative Cloud, Miro, and Jira, I specialize in user research, wireframing, prototyping, and design systems to deliver accessible, engaging experiences that balance business goals with customer needs.

My UX Playbook

  • Research

    Aligning business goals and customer needs through research, competitive analysis, and stakeholder interviews to define success metrics.

  • Define & Ideate

    Mapping user journeys, sketching early concepts, and exploring feasible directions with cross-functional partners.

  • Wireframing & Information Architecture

    Establishing structure with low-fidelity wireframes, developing navigation patterns, and validating ideas with feedback.

  • Visual Design & Prototyping

    Applying design systems, building high-fidelity prototypes in Figma, and testing usability across devices.

  • Testing & Iteration

    Conducting usability tests, identifying edge cases and accessibility needs, and refining designs for clarity and efficiency.

  • Handoff & Launch

    Delivering annotated specs, supporting developers during build, and monitoring performance to inform future iterations.

PROJECTS

CASE STUDY

A selection of real-world UX and product design projects that showcase my approach to solving complex problems through research, strategy, and clean visual execution.

  • Point Redemption Slider

    Make point redemption intuitive by removing complex math, preventing errors, and creating a seamless path to apply rewards during checkout.

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  • Homepage & Sitemap Redesign

    Transform a text-heavy, disjointed website into a clean, user-friendly experience with clear pathways for finding information.


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  • Checkout & Payment Flow

    Ensure a frictionless checkout by simplifying payment options, reducing failed transactions, and building user confidence in FordPay.

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  • Authenticated Homepage

    Design a homepage that prioritizes the most relevant account details, guiding customers to key actions quickly while ensuring consistency across both web and mobile platforms.

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LET’s work!

I’m always open to new opportunities and collaborations that challenge me to create thoughtful, user-centered design solutions. Whether you’re hiring or just want to chat about design systems, UX strategy, or visual storytelling.
I’d love to hear from you.

kajdesigns1@gmail.com

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